Will cupcakes ever get boring? Will we ever have enough excuses to taste a cupcake or 2 or 3? Well, London’s newest cupcake baking emporium has opened in Covent Garden and aims to bring our lovely city “baking happiness”.
Waltz along the Covent Garden market place and take in the sweet, mouth-watering scent of fresh, homemade baking that oozes from the pretty pink retreat. The smell of baked brownies, crunchy biscuits and creamy cupcakes fill the air.
Visually enchanting with a Victorian doll-house appearance and décor consisting of floral designs, polka-dot cushions and pastel coloured bunting, the boutique foodie paradise automatically provides a friendly, warm atmosphere: the type of place you retreat to, to feel at home, in the center of buzzing London.
All cupcakes and baked treats are fresh, prepared in house, right in front of customers’ eyes. Resembling a ‘home kitchen’, only free range eggs, top quality British butter and fresh milk are used, with minimal sugar, no sugary substitutes like Stevia, or any other additives… just like ‘mum’s home cooking’. Just thinking about this makes us feel warm and cosy!
The Cupcake and Cake menu changes daily, with unlimited variety and tailor made options to choose from. Favourite flavours include Heart Melting Nutella, Oreo, Red Velvet, Wild Lavender and the must try Forest Fruit Yoghurt, with Sweet and Skinny varieties (containing 50% less sugar and fat) also available. The majority is crafted using Sweetheart’s finest marmalades and creams, along with spiced fruits and flower extracts.
You definitely can’t have cake without tea, or coffee for that matter, which is why the kettle is always boiling at Sweetheart. ‘English Rose’ tea and ‘Lovers’ Potion’ are summer preferences, teamed well with fresh biscuits, infused with spiced tea. Pink and purple lemonades are sure to refresh and for utter indulgence, the creamy milkshakes are unparalleled. When it comes to cappuccinos, Sweetheart’s prove to be the best in town, rich and full of taste.
Pop down to Covent Garden to fall in love with a Sweetheart Cupcake:
34, Covent Garden Apple Market, Lower Level at Opera Performance Area, London, WC2E 8RE